The Federal Trade Commission (FTC) reiterated its long-held view that hashing or pseudonymizing identifiers does not render data anonymous, in a post to its Technology Blog on July 24, 2024.

In the rather strongly worded post, while acknowledging that hashing and pseudonymizing data has the benefit of obscuring the underlying personal data, the FTC

Continue Reading FTC Reiterates that Hashed and Pseudonymized Data is Still Identifiable Data

The Federal Trade Commission (“FTC”) is taking bold actions to challenge business’s collection and monetization of consumers’ personal data—particularly sensitive personal data. This month, the FTC reached settlements with a data broker, X-Mode Social and its successor Outlogic LLC (“X-Mode”), and an alcohol addiction treatment firm, Monument Inc. (“Monument”), for, among other things, allegedly selling

Continue Reading US: The FTC Cracks Down on Sensitive Personal Information Disclosures