In a December, the Information Commissioner’s Office (ICO) responded to Google’s decision to lift a prohibition on device fingerprinting (which involves collecting and combining information about a device’s software and hardware, for the purpose of identifying the device) for organisations using its advertising products, effective from 16 February 2025 (see an overview of

Continue Reading UK: Google’s U-Turn on Device Fingerprinting: ICO’s Response and Subsequent Guidance

On 16 September 2024, the UK’s data protection authority, the Information Commissioner’s Office (ICO), issued a reprimand against Sky Betting and Gaming (SkyBet) for unlawfully processing people’s data through advertising cookies without their consent.

Between 10 January and 3 March 2023, SkyBet’s website dropped third-party AdTech cookies to visitors’ browsers before

Continue Reading UK: Data protection authority issues reprimand to gambling operator for unlawfully processing personal data