In a December, the Information Commissioner’s Office (ICO) responded to Google’s decision to lift a prohibition on device fingerprinting (which involves collecting and combining information about a device’s software and hardware, for the purpose of identifying the device) for organisations using its advertising products, effective from 16 February 2025 (see an overview of

Continue Reading UK: Google’s U-Turn on Device Fingerprinting: ICO’s Response and Subsequent Guidance

Introduction

Identifiability; what can amount to personal data; and joint controllership are some of the issues addressed by the Court of Justice of the European Union (CJEU) in its recent judgment in the IAB Europe case (C-604/22). This case concerned the use of personal data for online advertising purposes and the use

Continue Reading CJEU ruling clarifies data protection and e-privacy issues in the ad-tech space

Authors: Alexa Smith, James Clark, Robyn Palmer, Jamie Sanderson

The UK Government has published its long-awaited ‘Data Protection and Digital Information Bill’. The Bill will reform areas of UK data protection and electronic privacy law, and will also introduce new regulatory frameworks, most notably in the field of digital identity
Continue Reading UK: New Data Protection and Digital Information Bill