From 1 July 2026, entities that use an alphanumeric sender ID for SMS/MMS messages in Australia must register that ID on the SMS Sender ID Register.
Sender IDs are used to send SMS/MMS messages from a named entity (i.e. a name displayed at the top of a text message to show who the message is
Continue Reading Australia: Return to Sender ID: Businesses must register “branded identifiers” used in Australian SMS messages








